Placebo unleash interactive video

Placeboworld, Big Eye Deers and Kerrang! have got together with Nexus Productions to bring you the next level of music video. Now you don’t just get to watch the latest Placebo video, you can immerse yourself and interact with the momentum of the The Never-Ending Why world.

Use your mouse to control The Never-Ending Why bird as it carries the girl and the boy above the rolling seas, scroll around the heavy waters until you tumble through the belly of the Whale Monster and into the pulsating concert that takes place in the guts of the Monster.

Each part of The Never-Ending Why interactive site responds to your movements throughout the stunning new video.

Check it out at: theneverendingwhy.placeboworld.co.uk

Tags: Placebo

Posted by Dan at 05:04PM | August 27, 2009

I like the idea, but...

The animation was great, but my problem was the very repetitive side of it.

Posted by Mike | August 27, 2009 6:48 PM | Reply to this

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Amazing

Wow that was really, really cool

Posted by Steve | August 27, 2009 7:46 PM | Reply to this

question

i hav 1 question how will this work on tv? but other then tht its awsome

Posted by seb | August 27, 2009 9:59 PM | Reply to this

question

They've got a whole separate non-interactive video for the tv.. but it's basically the same thing without controlling it. Amazing though ^^

Posted by Leni | August 28, 2009 12:06 AM | Reply to this

Wow that was brilliant! Absolutely LOVED the animation!

Posted by Emma | August 27, 2009 11:43 PM | Reply to this

WOW

That was amazing. I hadn't actually heard the new album yet but i dont need more convincing than this!!!!!

Posted by Iz | August 27, 2009 11:53 PM | Reply to this

this is an amazing way to release a song!

Posted by anthony | August 27, 2009 11:55 PM | Reply to this

Wicked!

This is quite possibly THE coolest thing ever! <3

Posted by K | August 27, 2009 11:55 PM | Reply to this

Seb

Seb you can watch the video for TV on Youtub.
http://www.youtube.com/watch?v=ylDBcCegMIY

Posted by Pabs | August 27, 2009 11:56 PM | Reply to this

PLACEBO PLACEBO PLACEBO!!!!!

PLACEBO!!!!!!!!!!!!!!!! WOOOO!!!

I'm going to see these guys on Sunday at Leeds and i can't f**king wait! the new album is one the best albums from anyone this year and this cool video thing proves that Placebo are THE BEST BAND AROUND!

Posted by Tara | August 27, 2009 11:59 PM | Reply to this

awesome

This is one of the coolest things I've seen in a while. Technology and art combined in a really progressive way, I would expect nothing less of placebo really. If only all videos could be like this...

Great song.
Great artwork.
Great idea.

Posted by Ri | August 27, 2009 11:59 PM | Reply to this

This is an amazing idea, video's alone are brilliant but to be able to go deeper into the video is just out of this world! You never end up with the same thing twice, you can create something magical with a wave of your computer mouse!

Placebo are a great band with greater ideas!

I recommend this to anyone and everyone of all ages!

Posted by Becky | August 28, 2009 12:01 AM | Reply to this

AWESOME!

what a brilliant idea!!!!!!

Posted by kitz | August 28, 2009 12:01 AM | Reply to this

Placebovideo

This is stunning, if I could eat this video slathered on a cake with icing and sprinkles ^^

Posted by Dil | August 28, 2009 12:22 AM | Reply to this

Addictive stuff!

I can see i'm going to lose quite a few hours of my life to this, its too addictive!
Definitely the future of music videos, id like to see how many other bands copy this now. Some shit band already copied the titles from For What it's Worth.
Seems Placebo keep coming up with all the new ideas. Can't wait to see them in December. You guys ROCK!

Posted by Pete | August 28, 2009 12:05 AM | Reply to this

fantastic

As an art student, wow. I'm really blown away by the sophistication of all this. Amazing artwork for an amazing song.

Placebo prove they're ahead of their game as usual.

Posted by Marie | August 28, 2009 12:08 AM | Reply to this

NEW

Absolutely stunning, this is so much better than the actual video... This is somewhat like... some people get carsick unless they are driving. It lets you drive! Absolutely no problem with this because it's genius. I knew there had to be something better on the agenda!

I love it; adorable and it's the way forward! =)

Posted by picassoblue | August 28, 2009 12:09 AM | Reply to this

Fantastic Idea

Fucking fantastic. As an art student, this is really impressive. Impressive art for an impressive song!

Placebo are progressive as always.

Posted by Marie | August 28, 2009 12:09 AM | Reply to this

Just Beautiful

Placebo have outdone themselves once again. This is fantastic work and beautifully done, almost as good as the song itself!

The original video is pretty spectacular, but this excels even that. As everyone else had said - Amazing.

Posted by Sarah | August 28, 2009 12:10 AM | Reply to this

Cool beans!

Wow! I loved playing around with this, and i'm pretty sure it's a new idea, interactive videos? Very, very cool! Oh, and the song is made of win too. If you haven't already, buy this album!

Posted by Mouse | August 28, 2009 12:10 AM | Reply to this

Fab

This brilliant piece of work should convince anyone that Placebo Mark III is worth paying attention to.

Posted by Leni | August 28, 2009 12:14 AM | Reply to this

Tip

Tip to make it an even more WOW experience. use 3D glasses!
A girl on the Placebofans worldwide forum suggested it, and fuck, it makes you feel like you're right inside the video!
use them, go on be brave i dare you!

Posted by Yaz | August 28, 2009 12:14 AM | Reply to this

Tip

I fully, FULLY back this up. The idea was piloted with the video, and for the game, wow, it might make you think twice about forking out for plasma screens and HD films -- you could watch this for free with 3D glasses and literally zone out.
21st Century psychedelia!

Posted by picassoblue | August 28, 2009 12:16 AM | Reply to this

Placebo interactive video

It an amazing thing and so magical, you really get inside the video! XD

Placebo are the past, present and FUTURE!

Posted by Becca | August 28, 2009 12:14 AM | Reply to this

woah

As an art student, I'm incredibly impressed. It's so sophisticated. Bit that's placebo.

Everyone needs to check it out, NOW.

Posted by Marie | August 28, 2009 12:16 AM | Reply to this

Utterly Awesome

I'm speechless.
It's like being able to fly a kite through a Tim Burton story while under the influence.

Posted by Julien | August 28, 2009 12:18 AM | Reply to this

Well.

Hadnt even heard the album yet but going to have to go out and buy it tomorrow bcos the song and video are realy great. Lovin it!

Posted by Paul | August 28, 2009 12:20 AM | Reply to this

love it

Haven't come across anything like this before, I'm amazed.

Who thought of it?

I hope more artists consider doing this now.

I must buy the album, the song is the sex.

Posted by Chris | August 28, 2009 12:20 AM | Reply to this

love it

Got that right! It is THE SEX!

Posted by Fio | August 28, 2009 12:23 AM | Reply to this

Wicked

Placebo defenatly show they are moving with the times! This video is a work of art, but to delve right into the video and control the animations is beyond expectations!!

Fucking wicked!!

Posted by sweety | August 28, 2009 12:21 AM | Reply to this

that bird

I LOVE THAT BIRD! its all flowing and amazin an i love it. can i hav one for xmas?!!!!!!!!
song is brill aswel not listend to much by placebo but gonna have to now. can i get this one on itunes?

Posted by Manola | August 28, 2009 12:27 AM | Reply to this

that bird

I hereby name that bird Gertrude.
Can we have some sort of bird stuffed animal or something? Purleeeaaaase!

Posted by fio | August 28, 2009 12:32 AM | Reply to this

that bird

Yes you can get the album on Itunes right now, and the single is released on the 14th of September (which includes b-sides and video).

Posted by Sarah | August 28, 2009 1:01 AM | Reply to this

dont kno what i can say that everyone else hasnt already said, but i love it. thank you placebo.

Posted by SweetSixes | August 28, 2009 12:57 AM | Reply to this

awesome

I want a toy version of the monster too!!
The video is awesome!

Posted by strupberry | August 28, 2009 1:01 AM | Reply to this

Placebo never cease to amaze!

This is just brilliant. Placebo are my all-time favorite band, and just when I think they can't surprise or impress me anymore, they go and do something like this! It just goes to show that the band, even after so many years together and after 6 albums, never are willing to sit on their success but are always pushing the boundaries. This is completely innovative and something I've never seen before.

I hope people who aren't familiar with Placebo or who may have relegated them to the comfy furniture of the British music scene will sit up and take note. Their new album is just as impressive as this latest endeavor. Check it out!!

Posted by ceej001 | August 28, 2009 1:03 AM | Reply to this

An amazing work of art! I've never seen anything like it before.
You definitely did the right thing by backing this, Kerrang!

Posted by Ditty | August 28, 2009 1:21 AM | Reply to this

just how great is that? the kid in me is all bouncy now i can play around with videos to amaze myself! gotta love technological progress and gotta love placebo for doing this!!! <3
...
i'm off now to let the bird do some more dolphin moves ;)

Posted by niwo | August 28, 2009 8:59 AM | Reply to this

impressive

kerrang has finally gone up in my respect thanks to this.

it's amazing, never seen anything like it. It's good to finally see placebo getting the recognition they deserve.

Posted by joanna | August 28, 2009 11:21 AM | Reply to this

This is just amazing. Brings out the little kid in me :D The team have outdone themselves yet again

Posted by EnfantTerrible | August 28, 2009 12:08 PM | Reply to this

Absolutely brilliant!
One more thing that proves how fantastic Placebo are!!!

Posted by cs | August 28, 2009 12:58 PM | Reply to this

Nice one Kerrang bout time you backed somethin decent.
a band with depth and songs with real meaning.
love the song and video and this interactive thing is even better.

Posted by Kiss_my | August 28, 2009 1:59 PM | Reply to this